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Well-Being Is Taking Business for a Run


The idea behind sustainable and responsible investing is to invest in companies that reward shareholders with strong financial returns as well as deliver positive environmental, social and economic impacts.

Beyond explicit sustainable investing, more and more stakeholders are expecting companies to marry purpose with profits and to do more good for society.

When it comes to the betterment of human health, such as raising the state of physical, mental and social well-being, this responsibility looms large, and the inputs, outputs, and impacts may be difficult to pin down.

In this article, SHINE Co-Director Eileen McNeely explores how, when it comes to defining "wellness," we miss the forest for the trees. She notes that we effectively skip over all the “good things” that human well-being generates, like mastery, autonomy, purpose, good health, safety, security, trust, and belonging.

Photo by Pixabay | Geralt | CC0 Public Domain

The Cornerstone Journal of Sustainable Finance and Banking

April 14, 2016