The future is a place where leadership on corporate social responsibility (CSR) is becoming more about leadership than about responsibility, more about healing than avoiding harm.
Several of the world's leading brands are seeking a framework with which they can guide and take positive action. We are endowed with increasingly sophisticated and expansive tools for tracking and reporting negative impacts, while we lack a calculus and even a clear concept of how we might measure beneficial impacts.
The footprint of a product is the sum total of all the negative impacts of pollution released and resources consumed over the entire supply chain and life cycle of the product. Every product, and therefore also every day in the life of every citizen in industrialized countries, has a “footprint.” But in addition to producing and consuming goods and services, companies and individuals can also do positive things that actually reduce pollution.
“Handprint” refers to the beneficial environmental and social impacts that we can achieve. People and organizations can have a net positive impact if the good that we do, the positive changes we purposefully bring about in relation to an impact category, are greater than our footprints for the same category. This chapter, which appears in Uncertainty, Diversity, and teh Common Good and was written by SHINE Co-Director Gregory Norris, introduces and describes a framework and methodology for Handprinting.
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